The CEO took the brand upmarket, opening boutiques in places ranging from Rodeo Drive in Beverly Hills to the Alpine hub of Chamonix. Visitors to the virtual store can digitally move through the museum and navigate, shop and explore the Moncler products on offer, with the option to directly shop items via the pop - up.

A deal for Moncler would give Kering, which is now run by Pinault's son Francois - Henri, a label whose Moncler Jacket growth has stood out over the past decade, even in a booming luxury sector.

The chief executive of Moncler said on Thursday that he did not expect consolidation in the Italian fashion market due to a deep history of family ownership of companies, but indicated that he was not constrained by this culture.

The Google translate produces some pretty fucking broken English, but enough to get the gist of what's happening here. Moncler - who has done work with the likes of White Mountaineering in the past and brought on Thom Browne full - time for Moncler Gamme Bleu - takes its functional winter weather clothing and melds with with some of Ami's more streamlined and simplistic looks.

The Italian brand describes the campaign as a visual study of the notion of genius and its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels.

Eleven designers were featured in the event, with their Moncler Genius collections presented to the digital audience. Palm Angels, Gentle Monster and Hyke were among the participants, as well as JW Anderson, Sandro Mandrino for Moncler Grenoble and Craig Green for Moncler.