4imprint Group plc is a prominent direct marketer specializing in promotional merchandise, with a significant presence in North America, the United Kingdom, and Ireland. Headquartered in London, England, the company has established itself as a leader in the promotional products industry, consistently achieving remarkable growth and recognition.

Company Overview

Founded in 1985 by Dick Nelson as Nelson Marketing in Logansport, Indiana, the company underwent significant transformations over the years. In 1996, it was acquired by Bemrose Corporation, and by 2000, it rebranded as 4imprint Group plc, with its North American division becoming 4imprint Inc.

Today, 4imprint operates primarily in two geographical segments:

• North America: This region accounts for approximately 98% of the company's revenue, totaling $1,302.6 million. Operations are supported by offices, production, and distribution facilities in Oshkosh and Appleton, Wisconsin, employing around 1,593 staff as of December 2023.
• United Kingdom Ireland: Serving customers from an office in Manchester, England, this segment contributes about 2% of the company's revenue, amounting to $23.9 million, with a workforce of 45 employees.

Mission and Objectives

4imprint's core mission is to harness the enduring appeal of promotional products to assist customers in building their brands, promoting initiatives, achieving marketing goals, and establishing lasting connections with their target audiences.

The company's primary objective is to deliver market-leading organic revenue growth by expanding its share in the fragmented markets it operates within. This involves establishing 4imprint as the recognized brand for promotional products among its target audience through sustained investment in a dynamic marketing portfolio.

Business Model

4imprint's business revolves around the sale and distribution of promotional products. Its commercial operations are built on a direct marketing model designed to introduce millions of potential customers to tens of thousands of customized promotional items.

Market Position and Strategy

The company aims to maintain a leadership position in the markets it serves by establishing itself as the recognized brand for promotional products. This strategy drives 4imprint's organic revenue growth to significantly outpace the overall growth rate of the promotional products industry. The company's proposition ensures that customers can be certain that both the team and the products will meet their expectations every time.

Financial Performance

4imprint has demonstrated robust financial performance in recent years:

• 2024: The company reported total global sales of approximately $1.37 billion, marking a 3% year-over-year increase and setting a new annual record. Profit before tax for 2024 is expected to be at least $153 million, a $12 million increase from 2023.
• 2023: The company achieved a 16% increase in total global revenue.
• 2022: The company achieved a 45% increase in total global revenue.

While the growth rate in 2024 showed a deceleration compared to previous years, the company's consistent upward trajectory underscores its resilience and effective market strategies.

Recent Developments

In October 2024, 4imprint completed a significant expansion of its Oshkosh operations. The 170,000-square-foot addition increased the facility's total size to 475,000 square feet. This development included the installation of 1,488 new solar panels, bringing the total on the building to approximately 4,000 panels, reflecting the company's commitment to sustainability.

Sustainability Initiatives

4imprint is dedicated to building a commercially and environmentally sustainable business. The company focuses on several key areas:

• People and Culture: Fostering a positive workplace environment that attracts and retains top talent.
• Social and Community: Engaging with and supporting the communities in which it operates.
• Ethical Practices and Responsible Sourcing: Ensuring that all business practices and sourcing decisions are conducted ethically and responsibly.
• Environmental Stewardship: Implementing initiatives to reduce the company's environmental footprint, such as the extensive solar panel installation at the Oshkosh facility.

Conclusion

4imprint Group plc has solidified its position as a leader in the promotional products industry through strategic growth, a robust business model, and a commitment to sustainability. Its consistent financial performance, coupled with ongoing investments in infrastructure and community engagement, positions the company well for continued success in the evolving market landscape.