Moncler Genius is one of Ruffini's most daring moves since buying Moncler in 2003, when it was a struggling heritage brand nearing bankruptcy. Since then, Ruffini has turned it into a billion - dollar company based by putting everyone in a simple, classic Moncler puffer. Why risk potentially alienating core customers by handing over the keys According to Ruffini, "To continue to play a leading role in the industry today, means to be as flexible as possible while Moncler Sale keeping a strong vision, as well as remaining faithful to the company's DNA.

If you are here, you are viewing the look book images for Genius Collection 5: Craig Green. The main attraction was inside the tunnels, where each designer held their own mini - presentation.

Some people see a platypus, some people see a frog, and some people see this strange human. So why does Green think the Moncler project works so well What's kept him coming back for more (six times) "As a designer, I always think it's equally important to have an accessible reality to what you're doing, or a version that can be accessed.

Since then, I've seen luxury lose its allure as the market has gotten so saturated with players whose lack of originality in business and creativity and fear of risk - taking has resulted in a homogenized industry that's forgotten how to be multiple things to multiple people; from big VIP customers to mere observers of the brand on social media who dream of saving up money to buy just one piece.

Right in front of us IRL was Alicia Keys in a black - belted silver knit dress, staring down the barrel of an enormous camera. Lacquered - finish nylon was used to clad long coats whose down panels were interlinked by Williams - at - Alyx's trademark hardware, and extreme - collar tabard tops were presented in latex to create an impression that mixed the vaguely industrial with the vaguely kinky.