SEO in Digital Marketing: An Overview
SEO (Search engine optimization) refers to the process of making a website easy to find, crawl, and categorise. It is about assisting your customers in locating your company among thousands of others. SEO is an essential component of any digital marketing strategy. It is primarily concerned with a comprehensive approach to driving customers to your business via online platforms. And in order to do so, the website must rank higher in the SERPs (search engine result page). To give you an idea, consider the following SEO fact: Every month, nearly 14 billion searches are conducted online. With the advent of the global economy, nearly every business now has an online presence.Consider how many of those 14 billion searches are for your company. To meet that standard, your website must rank higher in the SERP, perform well in social media marketing, and perform well in PPC (pay per click) activities, in addition to other digital marketing tasks.

Digital Marketing and SEO
There appears to be no distinction between SEO and digital marketing approaches; both perform the same functions and have the same skills. Different titles are only sorted for marketing purposes. To comprehend this, we must examine these concepts in depth. The diagram below shows how SEO is based as a subset of digital marketing.

SEO professionals work to increase organic traffic, whereas digital marketers strive for total online presence (of a company) that extends beyond SEO. In practise, an SEO consultant is usually in charge of other aspects of digital marketing. And the entire SEO digital marketing service package may be referred to as SEO Packages because customers understand this better.