The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.
The latest market intelligence study, called “Global Martech Market Forecast to 2027,” jots down some of the most prominent growth potentials of the global Martech market. The report is primarily targeted at the industry stakeholders looking to capitalize on this report’s contents to make improved business decisions. The report is further intended to help the readers gain vital insights into the global market, particularly the prevailing growth opportunities and competitive scenario.
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The leading market contenders listed in the report are:
Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies, InMarket, Tackle.io, Foursquare, and Unacast
Key reasons to buy the Global Martech Market report:
- It offers a detailed account of the end-use applications of the products services offered by this industry.
- The latest report comprehensively studies the global Martech market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
- The report offers an insightful analysis of the regional outlook of the market.
- The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
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Market Segmentations of the Martech Market
Application Outlook (Revenue, USD Billion; 2019-2030)
- Digital Marketing
- Offline Marketing
- Others
Product Outlook (Revenue, USD Billion; 2019-2030)
- Social media tools
- Content marketing tools
- Rich media tools
- Automation tools
- Data analytics tools
- Sales enablement tools
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- Information technology
- Retail e-commerce
- Healthcare
- Media entertainment
- Sports events
- Banking, Financial Services, and Insurance (BFSI)
- Others
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Regional Outlook of the Martech Market
The global Martech market has been categorized into several important geographical regions, including North America, Europe, Asia Pacific, Latin America, and Middle East Africa. In this section, authors of the report have studied the presence of the global Martech market across major geographies. Moreover, the estimated market share, market size, revenue contribution, sales network and distribution channel, and other crucial elements of each regional segment have been detailed in the report.
The research provides answers to the following key questions:
- What will be the growth rate of the Martech market for the forecast period, 2020 to 2030? What will be the market size and the share occupied by the prominent vendors by the estimated period?
- What are challenges and threats faced by the prominent vendors operating in the Martech market?
- Who are the prominent vendors and what has been their business strategy so far to maintain a competitive edge over their competitors?
- What are the past, present and emerging trends likely to influence the growth rate of the Martech market for the forecast period, 2022 to 2030?
- What are the opportunities prominent vendors can bank on to generate more profits during the estimated period?
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About Emergen Research
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