It can be said that the brand proposition of Perfect Diary is highly compatible with current consumer perceptions

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The perfect diary, also born on the Internet, has been deeply inspired by consumers' pursuit of beauty in every interaction with consumers over the past three years. The world is curiously diverse and full of possibilities, and the perception of beauty should also be maintained with

The perfect diary, also born on the Internet, has been deeply inspired by consumers' pursuit of beauty in every interaction with consumers over the past three years. The world is curiously diverse and full of possibilities, and the perception of beauty should also be maintained with considerable tolerance. Behind the unfettered is a confident aesthetic attitude. It can be said that the brand proposition of Perfect Diary is highly compatible with current consumer perceptions. As a loyal partner committed to bringing beauty to more people, maintaining consistent and friendly values can continue to bring more exciting products to the market, the industry, and life.

 

The distance between art and fashion and daily life is not far away

 

The creativity and research of art and fashion have a continuous impact on contemporary brand aesthetics. Generation Z is a young group that gradually grasps the market discourse and is financially secure, with a deeper need for self-expression. Working with a number of cutting-edge artists to interpret the logo system is even more an artistic way for a perfect diary to convey the power of beauty.

 

In addition, Perfect Diary has teamed up with Portuguese artists to create a surreal VR space, creating a "perfect world" we want to pursue using illusions, three-dimensional, atmosphere creation, and other methods. Working with such avant-garde artists also demonstrates the power of Perfect Diary to constantly pursue creative updates.

 

To be rich, inclusive, and relentless is a major trend in the future, as well as a new understanding of beauty. Perfect Diary uses PD as a condensed LOGO image and extends it into a fashionable old pattern design. It uses visual language created by combining art and fashion to narrate the exclusive spiritual connotation for the brand, attracting Generation Z from both visual and spiritual needs.

 

Insight into international fashion and highlight the strength of domestic products

 

As a national makeup brand, Perfect Diary has achieved remarkable results in the past three years. In the Chinese beauty market, international brands have dominated the market for a long time, until the emergence of Perfect Diary: In the 2019 Tmall Global Carnival on the Double 11, Perfect Diary became the first domestic brand to top the Tmall Global Makeup List in 11 years, achieving a historic breakthrough in Chinese color makeup and setting multiple firsts. On the one hand, this is due to the positive recognition of the young generation of China on domestic products and the rise of China-Chic. On the other hand, it is due to the international fashion insight and product creativity with high quality price ratio that Perfect Diary has since the birth of the brand.

 

Calling on consumers to pay attention to protecting the environment and animals is one of the popular fashion and cultural trends in Europe and the United States in recent years. In March 2019, Perfect Diary launched a 12 color explorer animal eye shadow co branded with Discovery Discovery Channel, designed products inspired by the eyes of wild animals, and advocated the protection of environmental animals. In this fashion trend that conveys the idea of paying attention to nature, Perfect Diary is the only fashion beauty brand in China that perfectly integrates cross-border and natural creative ideas.

 

In March this year, the 2020AW fashion shows of major luxury brands, such as GUCCI's opera style backstage panoramic display and LV's theater scene walk show, heralded the beginning of the royal trend. In fact, perfectdiary launched the Royal Camp themed lipstick series with the Metropolitan Museum of Art in mid 2019.

 

As a Chinese beauty brand, perfectdiary will also apply its insight into international fashion and experience of multiple cross-border creativity to Chinese elements. In October 2019, it will launch a 16 color visionary limited eye shadow co branded with China National Geographic to look at Chinese beauty.

 
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