Restaurants benefit greatly from partnering with food delivery services because they take their food business online and allow them to reach a broader customer base beyond geographical barriers. This increases their sales and visibility. Food delivery services also offer marketing and promotion benefits to restaurants. These partners manage everything for restaurants like, delivery, order management, providing a customer base, payments, etc.
There are many important factors a merchant should take into consideration before partnering with a food delivery platform. We will be discussing these factors and which food delivery service fulfils each of them. By the end of this article, we hope you will have a clearer understanding.
Which food delivery platform to partner with according to your goals and requirements
Low Commission, More Profit
If you are a new business owner who is looking to maximise their profits. Then you should look for platforms that charge lower commission rates. Which would allow you to keep most of your profits to yourself rather than giving away a huge chunk of them to your delivery partner.
HathMe is one such food delivery app that charges a commission rate of 20% at most, which is inclusive of GST.
Huge Customer Base
If your priority is to focus on a larger customer base and grow your customer base, then you should consider Zomato or Swiggy. Zomato and Swiggy have been operating on a large scale for many years, and as a result, they have accumulated a huge customer base.
They also operate in major locations throughout the country. So if you are looking to expand your customer base and you also happen to have your restaurant at many locations, then you can partner with Zomato or Swiggy. They also have a huge delivery fleet, which ensures timely delivery.
Free Delivery
Partnering with a food delivery service can turn out to be costly at times. But what if you get great perks like free delivery? HathMe offers free delivery for merchants. Which means merchants do not have to pay the food delivery partner for delivering food to customers.
This will help merchants keep most of their profits to themselves.
Wider Area coverage
Zomato and Swiggy cover a huge area. They operate in almost all cities throughout India. They also have a reliable delivery fleet that delivers on time. Zomato and Swiggy provide real-time tracking and customer feedback options for any complaints or queries. This makes it a favourable choice for customers and helps restaurants improve their services.
Usefull Links:
https://hathme.hashnode.dev/what-is-quick-commerce-business-and-what-does-it-mean
https://hathme.hashnode.dev/order-delicious-food-online-in-delhi-ncr-from-hathme-app
https://kaimtechworld.com/top-5-quick-commerce-apps-in-india
https://www.launchora.com/story/how-to-find-a-restaurant-for-quick-food-delivery-n
https://havily.com/quick-commerce-the-rise-of-q-commerce-businesses-in-india/
https://xuzpost.com/the-best-food-delivery-services-for-restaurants-india/
https://blogstudiio.com/which-food-delivery-services-platform-is-best-for-restaurants-in-india/
